Perion to be acquired by India’s Affle for $420 million, marking a steep fall for a once-billion-dollar Israeli company...

Perion, an Israeli digital advertising company, has agreed to be acquired by India’s Affle for $420 million. The deal marks a significant decline from the company’s previous valuation exceeding $1 billion.

The transaction reflects current market conditions in the tech sector and Perion’s shift from peak valuations to the current offer price.