Wiz founder Assaf Rappaport expands media ambitions with $27 million Israel Entertainment deal...

Assaf Rappaport, founder of Wiz, has expanded his media ambitions by securing a $27 million deal with Israel Entertainment. This digital media group runs some of Israel's largest Instagram and TikTok channels, boasting more than 4 million followers, and will continue to operate independently under the leadership of its founders, David and Shlomo Sa’ar.

The acquisition follows Rappaport’s previous agreement to take control of Reshet 13, a significant player in the Israeli media landscape. This strategic move highlights the growing integration of digital and traditional media in Israel's entertainment sectors.