Former IDF spokeswoman’s new book explores Israel’s information war

Rachel Lester, a former IDF spokeswoman, discusses her new book which focuses on Israel's information warfare strategy. She emphasizes the importance of effective storytelling, incorporating diverse voices, and maintaining discipline on social media to improve global public opinion about Israel.

In her conversation with JNS, Lester outlines the challenges and opportunities faced in promoting Israel's narrative in today's complex media landscape. Her insights aim to equip advocates with the tools needed for effective communication.