שיעור בהיסטוריה במקום קפה: סטארבקס קוריאה סוגרת אלפי סניפים - בגלל AI

Starbucks Korea plans to close over 2,000 stores for half a day to train employees on the modern history of South Korea and social sensitivity. This decision comes in response to public outcry over a marketing campaign promoting cups called "Tank," which coincided with the anniversary of the Gwangju Massacre, leading to significant controversy regarding the use of AI in the marketing strategy.

The campaign raised concerns about the appropriateness of its timing and content, prompting the coffee chain to prioritize historical education and sensitivity among its staff. The backlash emphasizes societal expectations regarding corporate responsibility and historical awareness in marketing.